Marktanalyse - Planned Change in Marketing Expenditure Levels in 2012–2013 in the Global Banking Industry: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
• The report covers data and analysis on planned change in marketing expenditure in the global banking industry
• Key topics covered include planned change in marketing expenditure by company type, planned change in marketing expenditure by company turnover and planned change in marketing expenditure by region

Summary
'Planned Change in Marketing Expenditure Levels in 2012—2013 in the Global Banking Industry: Survey Snapshot” is a new report by Timetric and VRL that extensively analyzes marketing expenditure in 2012—2013 in the global banking industry. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type, company turnover and region.

Scope
The report features the opinions of global banking industry respondents related to the following:
• Planned change in marketing expenditure by company type
• Planned change in marketing expenditure by company turnover
• Planned change in marketing expenditure by region

Reasons To Buy
• Provides information about the planned change in marketing expenditure in the global banking industry

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 Planned Change in Marketing Expenditure

2.1 Planned change in marketing expenditure by company type

2.2 Planned change in marketing expenditure by company turnover

2.3 Planned change in marketing expenditure by region

3 Appendix

3.1 Survey Results — Closed Questions

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 About VRL Financial News

3.6 Disclaimer



List of Tables

Table 1: Global Banking Industry Survey Respondents by Company Type, 2012

Table 2: Global Banking Industry Respondents by Job Role (%), 2012

Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012

Table 4: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 2012—2013

Table 5: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 2012—2013

Table 6: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 2012—2013

Table 7: Survey Results: Closed Questions



List of Figures

Figure 1: Expected Change in Marketing Expenditure by Company Type in the Global Banking Industry (%), 2012—2013

Figure 2: Expected Change in Marketing Expenditure by Company Turnover in the Global Banking Industry (%), 2012—2013

Figure 3: Expected Change in Marketing Expenditure by Region in the Global Banking Industry (%), 2012—2013

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