Marktanalyse - Essential Features for Customer Attraction in 2012–2013 in the Global Banking Industry: Survey Snapshot

Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
• The report covers data and analysis on essential features of customer attraction in the global banking industry
• Key topics covered include essential features of customer attraction banks, essential features of customer attraction other financial institutions, essential features of customer attraction by company turnover and essential features of customer attraction by region

Summary
'Essential Features for Customer Attraction in 2012—2013 in the Global Banking Industry: Survey Snapshot” is a new report by Timetric and VRL that extensively analyzes how companies need to focus in order to attract and retain customers in the future. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by banks, financial institutions, company turnover and region.

Scope
The report features the opinions of global banking industry respondents related to the following:
• Essential features of customer attraction banks
• Essential features of customer attraction other financial institutions
• Essential features of customer attraction by company turnover
• Essential features of customer attraction by region

Reasons To Buy
• Provides insights into the areas where companies operating in the global banking industry need to focus to attract and retain customers

Key Highlights
NA

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 Essential Features of Customer Attraction

2.1 Essential features of customer attraction: banks

2.2 Essential features of customer attraction: other financial institutions

2.3 Essential features of customer attraction by company turnover

2.4 Essential features of customer attraction by region

3 Appendix

3.1 Survey Results — Closed Questions

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 About VRL Financial News

3.6 Disclaimer



List of Tables

Table 1: Global Banking Industry Survey Respondents by Company Type, 2012

Table 2: Global Banking Industry Respondents by Job Role (%), 2012

Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012

Table 4: Essential Features of Customer Attraction for Banks in the Global Banking Industry (%), 2012

Table 5: Essential Features of Customer Attraction for Other Financial Institutions in the Global Banking Industry (%), 2012

Table 6: Survey Results: Closed Questions



List of Figures

Figure 1: Essential Features of Customer Attraction for Banks in the Global Banking Industry (%), 2012

Figure 2: Essential Features of Customer Attraction for Other Financial Institutions in the Global Banking Industry (%), 2012

Figure 3: Essential Features of Customer Attraction by Company Turnover in the Global Banking Industry (% 'Highly Important' Responses), 2012

Figure 4: Essential Features of Customer Attraction by Region in the Global Banking Industry (% 'Highly Important' Responses), 2012

• 2020 Foresight Report: Branding and Segmentation in Wealth Management
• 2020 Foresight Report: Social Media in Wealth Management
• Beamte und Arbeitnehmer im Öffentlichen Dienst
• Annual Marketing Budgets in the European Asset Finance Industry: Survey Snapshot
• Budget Allocations on Key Marketing Initiaitves in the European Asset Finance Industry: Survey Snapshot
• Business Growth and Profitability Expectations in the European Asset Finance Industry: Survey Snapshot
• Business Indicators in the European Asset Finance Industry: Survey Brief
• Capital Availability Concerns in the European Asset Finance Industry: Survey Snapshot
• Critical Success Factors for Choosing a Marketing Agency in the European Asset Finance Industry: Survey Snapshot
• Demand in Emerging Markets in the European Asset Finance Industry: Survey Snapshot
• Essential Amendments to Marketing Activities in the European Asset Finance Industry: Survey Snapshot
• Expected Change in Investment and Operational Expenditure in the European Asset Finance Industry: Survey Snapshot
• Future Developments in Business Structure in the European Asset Finance Industry: Survey Snapshot
• Future Investment by Media Channel in the European Asset Finance Industry: Survey Snapshot
• Growth Expectations in Developed Markets in the European Asset Finance Industry: Survey Snapshot
• High Demand Products in 2013 in the European Asset Finance Industry: Survey Snapshot
• Industry Dynamics, Growth, Threats and Opportunities in the European Asset Finance Industry: Survey Intelligence
• Key Drivers of Growth in the European Asset Finance Industry: Survey Snapshot
• Key Marketing Objectives in the European Asset Finance Industry: Survey Snapshot
• Leading Business Concerns in the European Asset Finance Industry: Survey Snapshot