Studie Marketing / Werbung / PR

Studie - 'Sales Trends'

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TechNavio's analysts forecast the Customer Relationship Management (CRM) Software market in China to grow at a CAGR of 15.64 percent over the period 2012-2016. One of the key factors contributing to this market growth is the high demand for Software-as-a-Service (SaaS)-based CRM Software. The CRM Software market in China has also been witnessing the need for CRM software in lower tier cities. However, the security concerns with SaaS-bas... mehr

Despite ever rising living costs and the inability of many young adults to fly the nest while times are hard, the global trend towards smaller and less conventional household units continued apace over the review period, driven by lower marriage and fertility rates, ageing populations, rapid urbanisation and rising wealth in emerging markets. This new global report analyses household statistics and behaviour, and suggests how these may ... mehr

Studie - 'Wachstums-Paket' Handel

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Studie - 'Große Gehaltsstudie Hotellerie 2013'

Was verdient ein Küchendirektor in einem Ferienhotel/Club?
Mit welchen Gehaltsvorstellungen muss ein Arbeitgeber bei einem Hotelmanager in einem 5-Sterne Privathotel rechnen?
Für welche Positionen ist bei der Budgetierung ein Firmenwagen mit einzuplanen?
In welcher Grö&... mehr

Marktanalyse - UK Retail Occasions: Mother's Day 2013

Product Synopsis
This report provides an in-depth understanding of how consumers behaved over Mother's Day 2013: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of what they are looking for when buying Mother's Day products. The report is driven by unique consumer dat... mehr

Studie - 'Zukunft der Medien'

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Studie - 'Aktives Preis- und Vertragsmanagement für Automobilzulieferer'

Preiskalkulationen weitergeben oder nicht?

Verhandeln auf Augenhöhe — OEM-Forderungen nach Kostenoffenlegung abwehren

Der Druck auf die Automobilzulieferer steigt. Die Forderungen der OEMs nach Cost-Break-Downs nehmen zu und stellen die Unternehmen vor immer größere Herausf... mehr

Japan-based retailers are adopting increasingly ambitious expansion strategies in Asian emerging markets to benefit from high economic growth, contrasting with poor demographic and economic prospects in Japan. Convenience stores have been at the forefront of this move, but retailers in other channels are also focusing on growth in Asia. This report analyses the opportunities for key players and the challenges that they face against loca... mehr

Japan-based retailers are adopting increasingly ambitious expansion strategies in Asian emerging markets to benefit from high economic growth, contrasting with poor demographic and economic prospects in Japan. Convenience stores have been at the forefront of this move, but retailers in other channels are also focusing on growth in Asia. This report analyses the opportunities for key players and the challenges that they face against loca... mehr

Marktanalyse - UK Retail Occasions: Valentines 2013

Product Synopsis
This report provides an in-depth understanding of how consumers behaved over Valentines 2013: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of what they are looking for when buying Valentine's products. The report is driven by unique consumer data and... mehr

TechNavio's analysts forecast the Global Application Lifecycle Management market to grow at a CAGR of 4.24 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing focus of organizations on real-time decision making. The Global Application Lifecycle Management market has also been witnessing the increasing adoption of ALM by medium-sized enterprises. However, the slow return on inves... mehr

Marktanalyse - UK Retail Occasions: Christmas 2012

Product Synopsis
This report provides an in-depth understanding of how consumers behaved over Christmas 2012: what did they buy, why did they buy it and where did they shop, are all examined. In addition, the report examines people's opinions of retailers and of the Christmas period itself. The report is driven by unique consumer data and interviews.

Introduct... mehr

Marktanalyse - Direktmarketingstrategie Telekommunikation 2012

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Synopsis
• The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the European construction industry. The opinions and forward looking statements on sustainability management of 140 industry executives are captured in our in-depth survey
• The geographical scope of the research is European — drawing on the activity and expectations of le... mehr

Synopsis
• The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the Asia-Pacific construction industry. The opinions and forward looking statements on sustainability management of 81 industry executives are captured in our in-depth survey
• The geographical scope of the research is Asia-Pacific — drawing on the activity and expectation... mehr

Marktanalyse - LUXUS: MÄRKTE & VERTRIEB

Luxus ist der Inbegriff der Sehnsüchte aller Verbraucher — möchte man meinen. Aber die Realität zeigt, dass nur wenige bereit und in der Lage sind, dafür das notwendige Geld aufzubringen und so sind und bleiben Luxusangebote Nischenmärkte, allerdings mit enormem Potenzial — wenn denn wie momentan die Ko... mehr

Synopsis
• The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the Asia-Pacific construction industry. The opinions and forward looking statements on sustainability management of 81 industry executives are captured in our in-depth survey
• The geographical scope of the research is Asia-Pacific — drawing on the activity and expectation... mehr

Synopsis
• The report is based on primary surveys conducted by Timetric accessing its B2B panels comprised of senior business decision makers from the European construction industry. The opinions and forward looking statements on sustainability management of 140 industry executives are captured in our in-depth survey
• The geographical scope of the research is European — drawing on the activity and expectations of le... mehr

Studie - 'Marketing-Mix-Analyse Ratenkredite 2012'

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