Studie Sport / Fitness / Wellness

Marktanalyse 'Fahrräder 2013'

- Produktion, Import, Export, Inlandsmarktversorgung
- Marktvolumen auf Endverbraucherebene 2008 bis 2012
  - 8 Warengruppen – Entwicklung, Wachstumstreiber
- Exkurs: Fahrradzubehör
- Vertriebswegeprofile, Vertriebsstrukturen 2008 bis 2012
 ... mehr

Studie - 'Konsumwelt 2013: E-Bikes'

'Elektrofährräder feiern derzeit ein Highlight nach dem anderen'

Der deutsche Fahrradmarkt weist seit mehreren Jahren ein deutliches Wachstum des Marktvolumens auf. Das ist allerdings kein Grund für Industrie und Handel, die Hände in den Schoss zu legen. Denn zu sehr hängt die positive Entwicklung auch von den Ums&aum... mehr

Towards the end of the review period, the sports nutrition category was still far from being strongly developed. This is mostly due to the fact that on a wider basis Azerbaijanis are not characterised as keen on sports, which explains low demand for such products. On the other hand, a number of sports clubs and individuals distribute such products illegally, communicating verbally with distributors, and sell the products through their c... mehr

Increasing availability of sport nutrition, not only in gyms or specialised stores, helped improve awareness of the category. Consumers of sports nutrition are usually sportsmen who frequently exercise at gyms and who are looking for an aid to improve performance. With the appearance of these products in retailers, such as hypermarkets, it is possible that the consumer profile will vary.

Euromonitor International's Sports Nut... mehr

Sports nutrition sales still showed an upward trend in 2012, although at a slightly slower rate than in previous years, by 15% in value, compared to 17% in 2011. The overall high growth was due to greater awareness of keeping fit and consciousness of appearance among male consumers. The slight slowdown in growth was due to fierce competition between foreign brands and domestic brands, and among retailers and wholesalers.

Euro... mehr

Sports nutrition continued to gain momentum in 2012 with sales being driven by an increasing customer base combined with a growing health awareness amongst Poles. More Polish men and women realise that regular physical activity not only may help them achieve better looks but also will make them healthier and happier. As a result more people are deciding to engage in such popular activities as aerobics, bodybuilding, personal training, y... mehr

Marktanalyse - 'Sportschuhe (ohne Schlittschuhe und Rollschuhe)'

Über diese Marktanalyse:

Konjunkturelle Rahmendaten, Marktvolumen für Sportschuhe (ohne Schlittschuhe und Rollschuhe), nach Produktgruppen, 2007 bis 2011, jeweils nach Ländern der EU, Produktion, Import, Export - wert- und mengenmäßig, Durchschnittspreise, jeweils nach Ländern der EU, Herstellung von Schuhen - Industrie... mehr

The advertising strategies developed by the main sports companies in Chile have included famous Chilean international footballers such as Alexis Sánchez (currently playing for Barcelona FC), Arturo Vidal (Juventus FC) and Mauricio Isla (Juventus FC). The first two have contracts with Nike, whilst the latter has a contract with adidas. Chileans look to imitate footballers’ outfits, and purchase dry-fit shirts, football club shor... mehr

During 2012 there were several marketing campaigns launched by the government offering advice on how to develop healthier habits. Information about food and possible fitness activities was observed constantly on street ads, billboards and magazines amongst other channels. These communication strategies are an effort to reduce obesity as in 2012 close to 38% of the country’s population had obesity problems. Also during this year many c... mehr

Sales of sports nutrition grew by 13% in 2012 in current value terms, compared to 10% in 2011. The reason behind the strong and rapid growth in 2012 was the fact that the use of sports nutrition became more mainstream among many Australians. The mass marketing campaigns and wide presence of sports nutrition across a number of channels enables easy access of these products to all.

Euromonitor International's Sports Nutrition i... mehr

Sports nutrition saw the launch of some non-protein products in 2012. Most of them contain L-carnitine.

Euromonitor International's Sports Nutrition in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

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With a potentially disastrous EU regulation against pro/pre biotic labelling, and intense competition from pro/pre biotic global leaders Danone, Yakult Honsha could find the going tough. However, the company is fighting back with an increasing focus on emerging markets. In this report, Euromonitor International assesses the outlook for growth for Yakult Honsha in healthy nutrition.

Euromonitor International’s Yakult Honsha ... mehr

Driven by a global obesity crisis and the rise of more broadly health and fitness oriented consumers, sports nutrition has become the fastest growing category in consumer health. Substantial growth rates have led to more attention from consumer health producers and retailers alike, which has, in turn, greatly expanded access for average consumers. This briefing provides a global overview of the sports nutrition category and explores the... mehr

Unilever is diversifying its operations into emerging markets, particularly Asia Pacific and Latin America, but there is still significant room for growth in these regions. Rising obesity levels, alongside greater consumer education on healthier diets, are leading to increasing demand for health and wellness products. Unilever’s three main health positioning areas — weight management, general wellbeing and cardiovascular health ... mehr

Low calorie content is key to healthy beverages, but consumers are demanding more. Innovation is driven by naturally healthy and functional beverages. Consumers are turning away from artificial ingredients to more natural products, and demand for products which offer added value is increasing. As education about efficacious ingredients rises, claims should be harnessed for greater opportunities. This report looks at the potential for su... mehr

Nutricosmetics are gathering pace across the globe. Whilst the consumer following remains much larger in Asia Pacific, the trend is getting stronger in North America and Western Europe. Anti-ageing products managed to defy the recession, and with nutricosmetics aligning closely with such products, they have the potential to be highly lucrative. This report focuses on how to build consumer trust in nutricosmetics and turn it into a long-... mehr

Sales of sports nutrition continued to be insignificant at the end of the review period. There is little consumer awareness of these products and distribution remains limited. The high price of these products further hinders sales, with most Egyptians being unable to afford sports nutrition. These products are mainly sold in gyms and health clubs targeting high-income consumers. Players are unwilling to push for wider distribution due t... mehr

Sports nutrition is a very new category to Romania, and most products are sold through gyms and sports clubs. Pharmacies started to introduce items from this category only recently, and mostly they are protein shakes and some amino acids. Joint and bone supplements are not sold as sport products but as products for elderly consumers or those with joint problems.

Euromonitor International's Sports Nutrition in Romania report o... mehr

Sports nutrition saw volume sales decline in 2011 over the previous year. This was linked to a shift to foreign internet retailing sites for the purchase of protein powder, which accounts for all sales in this product area. This trend was linked to the widening household penetration of broadband enabled computers and a growing willingness to shop online. Consumers increasingly found that purchasing from international sites such as bodyb... mehr

There was a growing interest in health and wellness in Egypt during the review period, with urban mid- and high-income consumers in particular becoming more proactive in improving their health. This trend was particularly strong among women. Consumers became increasingly aware of nutrients such as vitamin B and calcium thanks to media coverage and word-of-mouth recommendations, with many of those who began to take vitamins and dietary s... mehr