Studie Garten / Außenbereich

Growth in hot drinks was steady and strong in 2012 because of the marketing activities of major players, the increasing consumption of tea and coffee in offices, and the fact that many Nigerians are also developing tea and coffee drinking habits. The size of Nigeria’s ever increasing population also means that there is steady demand for these products. Chocolate-based flavoured powder drinks dominates retail volume sales because this ... mehr

Growth in retail volume sales of ice cream in 2012 was up slightly on 2011, and also stronger than the CAGR for the entire review period. This improvement was underpinned by rising disposable incomes and the growing adoption of Western consumption habits by Nigerian consumers. New product and packaging developments, improvements in distribution (especially via supermarkets and hypermarkets outlets), advertising campaigns and price promo... mehr

Saudi Arabia faced a marked shortage of housing at the end of the review period, with an estimated shortfall of two million homes. This hindered sales for many product areas within home improvement and gardening stores. However, the channel benefited from many households seeking to house an increasing number of people, with the number of conversions and extensions being significant in Saudi Arabia's increasingly overcrowded cities at th... mehr

Sales of automatic dishwashing powders and hand dishwashing remained flat in 2012 because the largest segment, hand dishwashing, posted current value growth of 1% and the newly-emerging segment of automatic dishwashing liquids posted a significant 2% current value growth. All other dishwashing segments declined in 2012 in both volume and value.

Euromonitor International's Dishwashing in Macedonia market report offers a compre... mehr

The improving economic performance of the Philippines pushed income levels among city dwellers which in turn, boosted the sales of home improvement and gardening stores. It is estimated that the Ps68.7 billion market ballooned by 5% in 2012, up from 4% reported during the previous year. Supported by the availability of do-it-yourself solutions in stores, customers have been more keen in doing home renovations by visiting home improvemen... mehr

The bad weather that affected the spring and summer season in 2012 negatively impacted the sales of home improvement and gardening centres as consumers were discouraged from undertaking both DIY and gardening activities, with sales of barbeques and garden furniture among the items showing a particular decline.

Euromonitor International's Home Improvement and Gardening Stores in United Kingdom report offers insight into key tr... mehr

In 2012, the Brazilian government announced the extension of the reduction in IPI (Industrialised Product Tax) to include home improvement materials, paint, sinks and sanitary products. The reduction was set to end in the first half of the year, but not only was it extended, it was also extended to new products such as wooding and laminate flooring. However, the reductions were a reaction to slowing growth resulting from fears of a glob... mehr

The increasing real estate trend in Indonesia, especially in established cities such as Jakarta and Surabaya, contributed to the robust growth of home improvement and gardening stores. With the growing numbers of new houses and apartments, demand for home improvement products and accessories also increased, accelerating retail value sales. Major cities in Java, especially Jakarta and Surabaya, were among the potential markets for home i... mehr

Home improvement and gardening stores witnessed a significant single value declines during 2012 as consumer focus on limiting spending adversely affected retailers. Despite becoming more inclined to carry out basic home maintenance themselves rather than employ the services of professional trades people in order to reduce costs, the non-essential nature of a large proportion of spending within the category has taken its toll with consum... mehr

Despite the uncertainty in local economic conditions, especially for exports, new housing developments and the real estate market in Taiwan sustained a growth trend in 2012. Influenced by this trend, home improvement and gardening stores experienced growth, up 5% in retail value terms in 2012.

Euromonitor International's Home Improvement and Gardening Stores in Taiwan report offers insight into key trends and developments dri... mehr

As with most natural disasters, the late season storm Hurricane Sandy was an unexpected factor that had a major impact on retail sales in the northeast of the country. For home improvement and gardening stores, closures and lasting supply chain effects meant lower sales in the third quarter when the hurricane hit followed by slightly improved sales following re-openings and clean-up in the fourth quarter. Overall, the 2012 performance w... mehr

Sales in home improvement and gardening stores undergo certain fluctuations, which basically stem from the changing economic environment. Over the review period sales were fuelled by the construction boom, which made many Ukrainians decide to buy apartments and homes, not only to live in, but also as a long term investment. However, the recent economic downturn hampered growth in the channel, as many consumers were forced to limit their... mehr

After several difficult years following the recession, home improvement and gardening stores rebounded somewhat in 2012 as companies ranging from Canadian Tire to Rona Le Renovateur revised their strategies to focus on smaller stores to provide more convenient services to customers. Although the major players in the channel, led by Home Depot, witnessed growth in recent years, competition increased among these brands as retailers sought... mehr

The growth of home improvement and gardening stores was boosted by the high prices seen in the real-estate market, together with the diversification in raw materials. In fact, home lending recorded the highest consumer credit growth rates in 2012, by reaching 12%. However, rumours of a housing bubble in Chile have thus far been refuted by government authorities, though it announced a commission aimed to investigate the likelihood of an ... mehr

Colombians have increased their interest in revamping their homes. Painting walls with new colours and completely changing kitchens, bathrooms and redesigning spaces is done not only to give new air but to valorise its investments as a result of the improvements made and is becoming ever more frequent. Companies are also encouraging customers to change spaces by offering advice in design, materials and technical support, as well as offe... mehr

Home improvement and gardening stores reached sales of €4.3 billion in 2012, achieving current value growth of 4% on the previous year. Despite a heavy decline in 2009 due to the recession, the channel achieved strong growth in 2010 and 2011, with 2012 still seeing a healthy performance despite a certain level of economic uncertainty. One of the reasons behind this was that unit price growth was considerable over 2010-2012. Nonetheles... mehr

2012 was a difficult year for Italian consumers, due to a strong recessionary period. During the year, consumers had less discretionary spending, generated little or no savings, and restricted expenditure to the most critical needs. As a consequence, consumers were forced to look at DIY as a way to save money, by taking care of house jobs by themselves. This extended to holiday houses, villas and rental homes.

Euromonitor Int... mehr

The financial turmoil in Europe has culminated in low interest rates in Norway, which encouraged consumers to buy and upgrade their properties. According to a Kairos Future research trend report, housing has become a new status symbol for Norwegians. Norwegians spent NOK53.3 billion on renovations in 2011, which represents NOK24,000 per person. Additionally, Norwegians spend more of their income on renovations than neighbouring countri... mehr

Local company Homecenters Peruanos SA entered home improvement and gardening stores in October 2011, being the second chained local retailer to participate in the channel. The company is progressively attracting customers through its good range of products at attractive prices. In addition, in its initial stages, it is expected to focus on expanding through the high and middle-income districts in Lima to gain penetration. As a result, t... mehr

Chained home improvement retailers perform better than independent home improvement stores due to variety in products and modern store concepts. This can be seen from the popularity of chain stores such as Home-Fix The DIY Store Pte Ltd, which grew by 15% in value terms in 2012.

Euromonitor International's Home Improvement and Gardening Stores in Singapore report offers insight into key trends and developments driving the ind... mehr